SFLHIMSS Board of Directors
President: Pua Cooper
Pua Cooper is a highly experienced nurse with over 26 years of leadership and clinical experience. She holds a Master’s of Science in Nursing (MSN) with a specialty in Nursing Informatics. She currently serves as Chief Clinical Information Officer for Boca Raton Regional Hospital where she is responsible for the operations of the Informatics department of this 400-bed academic facility. In this capacity, she uses her understanding of clinical practice to leverage technology to improve patient outcomes. In 2014, her team was recognized as one of eight national finalists in McKesson’s Distinguished Achievement Award for the innovative use of technology to advance care. In 2015, she was formally recognized as a Senior HIMSS Member. At the national HIMSS level, she participates in the Nursing Informatics Executive Work Group and the Clinical Insights Editorial Committee where she has authored several articles for the publication. She has been a speaker at various local and national conferences including: HIMSS 2016, South Florida Organization of Nursing Executives (SFONE), Healthcare Financial Management Association (HMFA), and the Nursing Consortium of South Florida.
Past President: Elizabeth Rockowitz
Elizabeth Rockowitz is a Healthcare Executive that brings 20 years of healthcare IT experience in providing comprehensive information technology knowledge for innovative solutions that meet business, research, teaching and clinical objectives. She is accomplished in system project development, instructional design, revenue cycle optimization, performance improvement processes, application system development and leading multi-discipline teams. Prior to joining FIU, Liz worked for large academic medical centers to develop their healthcare academic and information technology solutions. Liz has served on several professional organizations' executive boards and has been a frequent speaker at numerous local and national conferences. Liz holds a Bachelor of Science in Education and a Master of Science in Computer Information Systems and Instructional Design. Ms. Rockowitz has earned numerous awards: CIO Magazine, 2007, "The Team Builder Stand Out Award Winner " CIO Magazine, 2007, "Ones to Watch Award" Computerworld, 2007, " The Computerworld Honors Program" - Healthcare Laureate.
President-Elect: Oscar Perez
Oscar Perez is the Vice President of Information Technology for the Memorial Healthcare System in South Florida. Memorial is a six hospital system that includes the Joe DiMaggio’s Children’s Hospital, serving southern Broward County, Florida. Mr. Perez has been in healthcare IT for over 21 years. He’s a visionary and transformational leader that believes in putting people and culture first while advancing technology to enhance patient care and taking healthcare to the next level. He’s worked at various healthcare systems is South Florida including academic medical centers like the University of Miami Healthcare System and large public healthcare systems like Jackson Memorial. In addition, he’s consulted at many large healthcare systems throughout the country like Emory in Atlanta, MD Anderson in Houston, and many more. His well-rounded Healthcare IT experience has allowed him to make an impact wherever he’s been.
Mr. Perez currently lives with his family in Miami, Florida where he received a Bachelors’ in Management Information Systems (MIS) from FIU and a Masters’ in Healthcare Business Administration (MBA) from the University of Miami. He also serves on the board for South Florida HIMSS and is a member of CHIME.
President Emeritus: Karen Ondo
Karen Ondo has 30+ years healthcare experience ranging from VP/CIO of a multi-entity IDN (49 sites), vendor and now Executive Vice President, KLAS Enterprises, a market research and intelligence firm specializing in healthcare IT performance monitoring. FHIMSS, HIMSS Board of Directors; national/international speaker.
Treasurer: Jorge Rey
Jorge Rey is the Director of Information Security and Compliance at Kaufman, Rossin & Co., one of the largest independent accounting firms in Florida and one of the top CPA firms in the country. Recognized by the South Florida Business Journal as one of top professionals under the age of 40, he is responsible for managing and performing a variety of information security assessments, SOC /SysTrust reports for companies in the financial services, healthcare, and technology industries. He is a frequent lecturer and has been quoted or featured in many major publications including CIO, ComplianceWeek, The Miami Herald, ComputerWorld, Healthcare Fraud, and others.
Jorge helps organizations ranging from startups to large public and privately held companies address information security, compliance and IT needs. He brings notable experience in security audits, HIPAA/HITECH compliance, technology, vendor management and cloud computing to his clients. He serves on the South Florida HIMSS board and is past Chairman of the ARMA Palm Beach Treasure coast. Jorge is a Certified Information Systems Auditor (CISA), Certified Information Security Manager (CISM), and Certified in the Governance of Enterprise IT (CGEIT). He holds a master's degree in Information Technology from Nova Southeastern University and a certificate in Administration of Information Security, recognized by the National Security Agency (NSA).
Secretary: Ganesh Persad
Ganesh Persad is the Supervisor of Clinical Systems & Interoperability at Memorial Healthcare System in South Florida. Ganesh serves as the technical architect who manages various health information exchange platforms such as, Epic’s Care Everywhere, Carequality, eHealth Exchange, Florida Health Information Exchange and various interfaces with a focus on delivering clinically relevant data at the point of care to align with Memorial Healthcare Systems population health initiatives and to facilitate the organizations value based care initiatives through the use of technology. Prior to Ganesh’s current role he was the Sr. Epic Ambulatory Systems Analyst responsible for project managing all of Memorial Healthcare System’s Internal Medicine and Behavioral Health specialty as well as Employee Health and Global Health departments.
Early on in Ganesh’s professional career he was involved in healthcare as a Certified Pharmacy Technician not knowing healthcare is his passion. He worked both in retail and hospital pharmacy settings for almost 8 years, at this juncture is where he realized his passion for technology and automation technology as he was tasked to lead the implementation of the hospital’s Pyxis and Talyst Carousel implementation. This eventually led him to Hackensack University Medical Center’s IT department as an Epic Ambulatory Clinical Systems Analyst and eventually promoted to Epic Ambulatory Clinical Systems Analyst II. In the year 2015 Ganesh relocated with his family and happily accepted the role as a Sr. Systems Analyst at Memorial Healthcare system.
Ganesh received his Bachelor’s in Health Information Management degree from Rutgers University. Ganesh recently completed his Master of Science in Biomedical Informatics from Nova Southeastern University and graduated with High Honors and received the 2018 Chancellor’s Award for the Biomedical Informatics program, for demonstrating the characteristics of scholarship, leadership, integrity, humanity, and loyalty to the profession.
Ganesh takes a holistic approach as a health IT evangelist, driving consensus building among teams and acts as a transformational leader to his organization focusing on collaboration, innovation optimization and adhering to industry best practices.
Member at Large: Jim McKeen
Jim McKeen is a Director of Healthcare Solutions for AAJ Technologies, a full-service systems integrator that helps healthcare payer and provider organizations capitalize on the latest technologies to streamline operations, reduce costs, improve customer / patient care, and — ultimately — boost competitive advantage. Jim has serving on the South Florida HIMSS Chapter for the past 10 years.
Member at Large: Alicia D'Empaire
Member at Large: Paul Salmon
Paul Salmon joined Envision Physician Services/Sheridan Healthcare in 2015 as the Vice President of IT Project Management Office and was accountable for successful management and oversight of all strategic programs and projects creating value for Sheridan’s physicians, operators and stakeholders. He has moved over to assume the role of Vice President of Quality Analytics. In this role he is accountable for clinical quality analytics and reporting covering regulatory, contractual and physician incentive based reporting. Paul is responsible for creating the Physician Quality Registry (PQR) a CMS authorized and approved Qualified Clinical Data Registry (QCDR). His team is responsible for all MIPS/MACRA CMS Reporting and supporting the Envision Health Patient Safety Organization and Clinical Research areas.
Mr. Salmon has over 25 years of experience in the healthcare industry serving in senior management roles for one of the largest hospital operators, physician driven medical groups, national health plans, and top tear consulting firms. He led phase 1 and phase 2 of the Meaningful Use program for a large hospital system covering over 70 hospitals, certification of internally built EHR, deployment of certified modules across the network, and successful CMS incentive reporting. Paul has been instrumental in advancing systems integration, managed care population health analytics, strategic innovation and clinical process improvement in healthcare throughout his career. He has served as a board member of three HIMSS chapters and continues to be very involved in innovation and advocacy. He is Six Sigma / Lean certified holds a Bachelor of Science degree from the University of Alabama and studied at the University of La Verne in the Masters of Health Administration Program.
Program Chair: Janine Pratt
Pratt is a high energy team oriented Healthcare Information Technology professional with 19 years of experience providing strong leadership implementing enterprise information technology systems. Expertise identifying resources required to build cross functional multi-specialty project teams providing solutions which meet business and clinical objectives while establishing strong vendor relationships. Accomplished track record of successfully delivering on time and on budget enterprise projects.
Communications Co-Chair: Ana Agostini
Ana Agostini has more than 17 years of experience in healthcare IT and is currently the Administrative Director of IT Services over the IT PMO, Service Desk and Identity and Access Management teams at Memorial Healthcare System. Ana started her career at Accenture as a healthcare consultant and has implemented electronic health record, identity access management, and service management systems that have transformed organizations. Ana is a Chemical Engineer by trade. She received her MS in Industrial Engineering, focused on project management, from the University of Minnesota – Twin Cities. She's also a certified PMP, ITIL V3 and holds three Epic certifications.
Communications Co-Chair: Krista Riveron
Krista Riveron is in her final year at Nova Southeastern University (NSU) as a concurrent degree student in both a Doctor of Pharmacy and a Master of Science in Biomedical Informatics program. She graduated from the University of Miami in 2006 with a Bachelor of Science degree in neuroscience and minors in chemistry and political science. Shortly thereafter, she received her Juris Doctor degree from NSU in 2009 and has been in the field of patent law for the past decade. After attending the South Florida HIMSS IntegraTe event in 2016, she became a member of the Advocacy Committee where she assisted in coordinating the Florida HIT Advocacy Days in Tallahassee in 2017 and has remained on the Advocacy Committee ever since in addition to her current position as the communication co-chair. She presently resides in Wellington, Florida, and is the mother of four young children.
Chapter Advocate: Kendall Brown
For the fourth term, Kendall Brown serves as SFLHIMSS Chapter Advocate and works with Florida State Legislators and Representatives on Health IT concepts. Kendall has more than 20 years’ experience in the healthcare technology industry and currently works for Allscripts as Enterprise Sales Executive. Her healthcare experience spans a broad range of disciplines from patient safety to Electronic Medical Record and Practice Management Systems, Population Health in acute/post-acute provider, health insurance and pharmaceutical sectors. Her professional career has includes Sales and Marketing, Product Management, Project Management and Account Management. Kendall enjoys closing deals, developing new business ventures, and solution-selling, networking and adding input to the direction of any company she works for. Kendall’s forte is delivering “proof of concept” [omit sales] presentations to Senior-level audiences at hospital and healthcare organizations. She works well on her own, as well as in teams. Her track history includes selling, implementing and up-selling the highest revenue generating clients. Kendall works to ensure things don’t fall through the cracks, and follows up to ensure they’re done properly and on time. She’s driven to reach her goals and quota. Her selling style is authoritative and assertive and she is an expert in product knowledge. She is eager to discuss the possibilities of selling technical or specialized products. Kendall is a member and serves as a leader of many organizations such as: Association of Healthcare Resource and Materials Management, The Junior League of Miami, National Society Daughters of American Revolution, American Foundation of Suicide Prevention, IT Women, Women in Technology Institute, Women’s Healthcare Executive Network, Healthcare Information Management Systems Society and Healthcare Finance Management Association. Hobbies include Yoga, Stand Up Paddle boarding, and Traveling abroad (last vacation was Spain and Italy).
Membership: Patrick Hale
Patrick D. Hale is Executive Vice President and Chief Information Officer of VITAS Healthcare, the nation’s leading provider of end-of-life care. Patrick oversees all aspects of large-scale IT operations and provides leadership to call centers and Telecare operations. His experience includes multiple business verticals such as healthcare, manufacturing, pharmaceuticals, financial services, retail and government.
Patrick, who joined VITAS in 2013 as senior vice president and chief information officer, is part of a senior management team that has successfully steered the organization through rapid, continued growth. He was promoted to his current role in 2015.
Patrick has worked in leadership roles in the information technology field for more than 20 years. Prior to joining VITAS, he served as chief technology officer of Sparrow Health System, the premier healthcare provider in mid-Michigan for cancer, pediatrics, neurology, trauma and neonatal intensive care, which supports nearly 500,000 outpatient procedures and 100,000 emergency room visits per year. He spearheaded this large healthcare provider’s technology initiatives, including a transition to electronic medical records that took the hospital to Stage 6 of meaningful use in a single year.
Under Patrick’s IT leadership, Sparrow Health was named “Top Healthcare Industry Innovator” in the 2012 InformationWeek 500, a ranking of the most “tech savvy” companies worldwide (22nd overall 2009 and 16th overall in 2012). Earlier in his career, he served as chief technology officer for the State of Michigan where he oversaw all aspects of IT infrastructure and enterprise architecture for all 19 branch departments, provided strategic vision and operational oversight to more than 700 employees and was allotted an annual budget of $165 million.
Patrick, a noted thought-leader, is routinely invited to speak at top-tier national conferences and events. He has spoken at the Federal Government’s CIO Summit, the National Association of State CIOs, and the CIO Leadership Network, among others. Throughout his career, Patrick has received numerous awards and accolades. He is deeply involved in local and national groups working to advance healthcare through technology innovation. Patrick Co-chairs the South Florida Hospital and Healthcare Association’s HIT Committee. He is a member of the Healthcare Information and Management Systems Society (HIMSS) and the College of Healthcare Information Management Executives. He was also a founding member of Project Management Institute’s mid-Michigan chapter. Patrick received a bachelor’s degree in communication arts and sciences from Michigan State University.
Sponsorship: Lou Mendez
Student Liason: Dr. Steven Bronsburg
Dr. Stephen E. Bronsburg is an Assistant Professor, Academic Advisor and Practicum Course Director at Nova Southeastern University Dr. Kiran C. Patel College of Osteopathic Medicine (NSU-KPCOM), Department of Health Informatics, Biomedical Informatics Program, Fort Lauderdale, Florida. He has conducted and collaborated on health information technology research projects with health professionals and students such as developing Avatars to teach addiction counseling skills to practitioners, developed and implemented a phone application addressing addiction, and incorporating mobile health technology interventions addressing chronic disease and addiction. He has delivered presentations and peer reviewed journal publications in these areas as well as process improvement and knowledge management.
Web Master: Venessa Bannon